Recommended Reading; Brand Stand
I just started digging into Craig Bading’s book “Brand Stand” and it looks very promising… There is a growing need among consumers for brand authenticity and informative content from which they can...
View ArticleContent Management and Content Marketing for Thought Leadership
Image via Wikipedia Two years ago, I wrote an epic post called ‘From Thinker to Thought Leader in one easy workflow’. The original title was ‘By Jove, I think I’ve got it‘ [shows how little I knew...
View ArticleHow Not to Think About Thought Leadership (and How to Do It Right)
Ann Handley who literally wrote the book on content marketing tweeted this article by Haydn Shaughnessy on how to do thought leadership right… Like content strategy, thought leadership is a relatively...
View ArticleMy morning reading and curation workflow…
If you want to be a thought leader on the internet, there are only two things you need to do really well… Assuming that you’re already an expert of some sort — and according to Seth Godin we are ALL...
View ArticleHow to Be a Leader in an Age of Information Overload
I talk frequently about curation and what a valuable tool it is. I teach my students and clients that the time to curate content like this is when you find the paragraphs you WISH you’d written and you...
View ArticleOn Effective Business Development
Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? ‘Thought leadership’ marketing. To my mind, if you...
View Article6 Ways to Tell if You Are a Thought Leader
Dana VanDen Heuvel shared this from the The Center for Sales Strategy Blog: In almost every industry there are people or businesses we think of as being thought leaders. These people and organizations...
View ArticleThought leadership – some are more sophisticated than others
Thought leader Craig Badings, author of Brand Stand, writes: It stands to reason that those organisations steeped in thought leadership for over 10 years, and in a sector where you live or die by your...
View ArticleA Brief History of Thought Leadership
Thought Leaders Blog Go to the source: A Brief History of Thought Leadership.
View ArticleBlogging to Become a Thought Leader
Spencer Power writes: People who are thought leaders are usually experts on particular subject matter or they have the ability to forecast trends both now and into the immediate future. Thought...
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More Pages to Explore .....